Learn how to find your clinic brand voice on social media in 6 simple steps, with sample captions and tips for clinics, medspas and wellness brands.
How to Plan a Month of Social Media Content in One Afternoon
Learn how to plan a month of social media content in one afternoon with 7 simple steps, from content pillars to scheduling. Easy and beginner-friendly.
How to Write an Upwork Proposal That Actually Gets Replies
Learn how to write an Upwork proposal that gets replies, with a simple 5-part structure, sample lines you can copy, and common mistakes to avoid.
A Simple Monday Reset to Start Your Week With Purpose
Try this simple Monday reset to clear your head, pick your top 3 priorities and start your week with purpose. Easy steps, a free checklist and FAQs.
How to Start a Poetry Practice (Even If You’re Not a Poet)
Want to start a poetry practice but don’t feel like a poet? Try these simple steps, prompts and habits to write your first poems this weekend.
How AI Is Changing Healthcare Digital Marketing in 2026
A few months ago, one of the healthcare clients I work with asked me a question that I kept thinking about after our meeting. “If patients can ask ChatGPT what’s wrong with them, what’s the point of my website?” I understood why she was asking. If you’re running a healthcare or wellness clinic, you’ve probably…
What Is Healthcare Marketing and How Is It Different From Other Industries?
I still remember the first time someone asked me to help “market” a healthcare brand. I had already spent years managing social media accounts for restaurants, retail shops, and a handful of local businesses across the US & Australia, and I assumed the transition would be simple. Same principles, different industry, right? Post consistently, engage…
The Role of Discipline in Remote Work Success
I have been working online for more than 15 years. No boss checking if I logged in. No office to report to. No one monitoring how many hours I actually spent working versus scrolling through my phone. Just me, my laptop, and the work. And honestly? The first thing that working online teaches you is…
How I Set My Rates as a Freelancer (And What I Wish I Knew Earlier)
Setting your freelance rates is one of the hardest things you will do as an online worker. When I first started, I had no system. I just guessed. I looked at what other people were charging, picked something in the middle, and hoped for the best. I charged less for social media work and thought…
HIPAA-Compliant Social Media: A Complete Guide for Medspas, Clinics, and Healthcare Brands
If you own a medspa, run a private practice, or lead marketing for any healthcare business, there’s a question that probably keeps you up at night: “Can I actually post this without getting in trouble?” You’ve seen competitors post patient transformations. You’ve watched other clinics blow up on TikTok with behind-the-scenes content. And somewhere in…