Category: Digital Marketing

A few months ago, one of the healthcare clients I work with asked me a question that I kept thinking about after our meeting. “If patients can ask ChatGPT what’s wrong with them, what’s the point of my website?” I understood why she was asking. If you’re running a healthcare or wellness clinic, you’ve probably…

I still remember the first time someone asked me to help “market” a healthcare brand. I had already spent years managing social media accounts for restaurants, retail shops, and a handful of local businesses across the US & Australia, and I assumed the transition would be simple. Same principles, different industry, right? Post consistently, engage…

If you own a medspa, run a private practice, or lead marketing for any healthcare business, there’s a question that probably keeps you up at night: “Can I actually post this without getting in trouble?” You’ve seen competitors post patient transformations. You’ve watched other clinics blow up on TikTok with behind-the-scenes content. And somewhere in…