What are the best social media platforms for business?

If somebody asked me this a few years ago, I wouldn’t even know the answer. Social media have gone far than just being something you use for personal stuff.

Today, it is one of the powerful tools of every business.

As a social media manager, I can say that having a great image and being active in social media can be a huge help to any business. People nowadays rely on the Internet for almost everything.

Including me (still don’t know if it’s a good thing or a bad thing haha).

If I go to a new city, I would search for great places to eat and things to do, and I would definitely go for the ones with updated websites and social media profiles. This is me as a customer.

There are so many businesses who has the potential to make it big but lacks proper marketing.

With all the accounts I have handled, here are by far the best social media platforms for business (in my experience):

Twitter for business

Who should use Twitter: Everyone! I highly recommend it to any business, startup or large companies.

What I love about Twitter: You can share content, pictures and basically anything easily! Downside is you have to fit it in 140 characters. (Update: You can now write up to 280 characters!)

How often should you post: I usually schedule 2-3 posts in a day but you can post more if you’re doing a twitter party or you’re tweeting live from an event.

Tools that I use: I have used Hootsuite, SproutSocial and Buffer to schedule posts.

What I like about it: I like Twitter because you can easily share anything and it can help boost your site’s traffic. You can reach out to a huge audience with your tweets and you can participate in any conversation (even wih big names and companies). Plus it’s easy to gain followers!

Facebook for business

Who should use Facebook: Everyone! Same as with Twitter, I think Facebook has come a long way from just being a social network. If you don’t have Facebook, it seems like you’ll be out of touch and outdated with everything that’s happening. Personally, I don’t update my Facebook but for the Pages I manage, I need to be active and responsive with the audience.

What I love about Facebook: Back in the day I see Facebook as a part of my daily life (games were so cool and addictive at that time), now, I rarely use it for personal reasons and I just check or manage my clients’ pages everyday. I love the Insights Tab as you can see the growth of your page, posts that have lots of engagement and so much more.

How often should you post: 1-2 posts per day is enough.

Tools that I use: Hootsuite and SproutSocial. But lately Facebook has added a feature where you can schedule posts and even draft it.

What I like about it: Easy to sign up and use. And almost everyone is on Facebook, even people’s pets!

Stumbleupon for business

Who should use StumbleUpon: Those who wants to gain traffic and more audience in their posts. Maybe those who likes to see refreshing content as well.

What I love about StumbleUpon: I gained a lot of views on my posts from StumbleUpon. It’s real traffic and I found a lot of awesome articles and websites here as well. You never know what you’ll stumble into! πŸ™‚

How often should you post: Share all your interesting posts and pages! Not so sure about the limit of links you can share as I usually share once every couple of days.

Tools that I use: I just use StumbleUpon.

What I like about it: Everything is just a click away!

Pinterest for BusinessWho should use Pinterest: Everyone! Especially those businesses in the Fashion and Beauty Industry.

What I love about Pinterest: It’s very easy to use and very easy to build your followers! Got more than 3k without even trying πŸ™‚

How often should you post: You can pin as many as you want!

Tools that I use: I just use Pinterest web and app.

What I like about it: Everything I need is in Pinterest (especially DIY projects!)

LinkedIn for business

Who should use LinkedIn: All Professionals and companies! Those who are looking for employees and employers! πŸ™‚

What I love about LinkedIn: LinkedIn makes it easy to connect with Professionals and Potential clients.

How often should you post: I don’t think I have posted an article through LinkedIn but I have shared a couple of my posts.

Tools that I use: I just use the LinkedIn website.

What I like about it: I got a lot of job offers from LinkedIn!

Google Plus for business

Who should use Google+: Those who have Google Accounts :p

What I love about Google+: I don’t really know much about Google+ as I got it only because I use Gmail. But whenever I publish a post, I always share it in Google+.

How often should you post: I am not sure about the number of posts required to have a great page but according to some infographics, 2-5 posts.

Tools that I use: I connected my WordPress blog and my Google+ account so they get published simultaneously.

What I like about it: Don’t need a lot of time to update and maybe it helps people find you in Google.

Instagram for business

Who should use Instagram: Everyone!!! Especially those who likes snapping photos!

What I love about Instagram: I love pictures. I love how big businesses and even small ones reach out to their audience through random pictures.

How often should you post: A couple of pictures a day won’t hurt. make sure to have a variety of photos. Everyone gets tired of seeing those advertisements!

Tools that I use: Hootsuite just added Instagram in their platform so I think I am going to use Hootsuite for this.

What I like about it: I love the behind-the-scenes pictures of business and popular individuals. It’s nice to see a glimpse of their lives and what happens behind the camera/office.

Youtube for business

Who should use YouTube: Perfect for those in the music, fashion, beauty, coaching and education industry.

What I love about YouTube: It’s easy to show people your talent and things you offer through a video. Take coaching as an example, it’s easier to coach through a video as it seems more personal (but maybe it’s just me).

How often should you post: Weekly is fine. But if you feel you have a lot to share, you can do a daily series.

Tools that I use: Just using the YouTube website.

What I like about it: I love watching videos and as I said above, it’s more personal and definitely entertaining.

Tumblr for business

Who should use Tumblr: Ive seen a lot of fashion blogs in Tumblr and I manage a fashion blog on Tumblr so I guess I could recommend this to people in the Fashion Industry but then again everyone can just sign up and start a blog here.

What I love about Tumblr: It’s easy to share content and pictures. πŸ™‚

How often should you post: 3-5 times a week is enough.

Tools that I use: I tried the app but I couldn’t find the option to add an image.

What I like about it: I can reblog posts from other pages! πŸ™‚

That’s it! These are my best social media platforms for businesses! If I missed something and if you recommend other sites, please feel free to mention it in the comment section below! πŸ™‚

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